Call To Restrict Zero-Alcohol Ads That Mirror Alcohol Branding

Wednesday, 5 March 2025 at 12:28

By Martin Osborne

AAI CEO, Sheila Gilheany, says brands are using non-alcoholic products to get around the rules.

Alcohol Action Ireland is calling on the Health Minister to close the "loophole" on zero-alcohol advertising.

The organisation wants to see zero alcohol drinks, that use the same master branding, treated the same as their full strength equivalents when it comes to marketing restrictions.

It's bringing particular attention to the case of the Six Nations, which is sponsored by Guinness.

AAI CEO, Sheila Gilheany, says brands are using non-alcoholic products to get around the rules.

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