On Air Now

Overnight Music

Midnight - 6:00am

  • 045 901 490
  • 0833-979797

Now Playing

Terence Trent Darby

Sign Your Name

New Reports Allege TikTok's 'Hyper Personalisation' Fuels Harmful Content And Mental Health Risks For Children

NGO highlights potential mental health risks associated with the platform.

Amnesty International is calling for an end to all targeted advertising aimed at children worldwide.

It follows two new reports from the NGO, in which it describes TikTok's business model as "inherently abusive."

Researchers found "hyper-personalisation" of the 'For You' page can cause a user to get lost in a rabbit hole of damaging content, which encourages depressive thinking, self-harm and even suicide.

Dr. Elizabeth Farries, Director at UCD Centre for Digital Policy, supports Amnesty's suggestions:
 

More from National News

Stay tuned to Kfm!

Get the Kfm Apps for you phone, tablet or smart speaker...

Kfm Kildare Weather

  • Thu

    Heavy rain shower

    18°C

  • Fri

    Low-level cloud

    22°C

  • Sat

    Light rain

    21°C

  • Sun

    Low-level cloud

    24°C

  • Mon

    Light rain

    22°C